Living in Barcelona, the years pass and one logo follows you everywhere: Nude Project. Those instinctive cherries — on locals, on visitors, on anyone who's spent more than a weekend in the city. The brand brought something new to urban streetwear culture, and their growth doesn't come down to luck. The hard work shows, especially in the marketing. It's genuinely lovely to watch a Catalan brand expand into the most international spaces without losing what made it feel personal in the first place.
Last weekend, on April 25th, the Nude team and founder Bruno Casanovas opened a new flagship store in Barcelona — what Bruno himself described as an art gallery dedicated to his grandparents, Rosario and Rosario. We were there for the opening party on Saturday the 26th, and the experience was something else.
The store is full of art. You feel it immediately — a sensitivity in every corner, nothing arbitrary. Bruno shared his thoughts, explaining that his grandparents were a huge pillar for his growth and creativity; growing up in their family masia gave him a closeness to art that you can actually see translated into the space. Across the whole store there's something to stop and appreciate, alongside their clothing and accessories pieces — which, fair warning, will make you want all of it.
Art pieces at Nude Project Gallery.
The party itself delivered. All the creatives, influencers, and personalities of Barcelona were there. Good vibes, cold beers, good music, and it was genuinely hot. Vicio brought the food — one of the best smashed burgers in Spain — and the entertainment was handled by cutemobbb, Sam Davies, and Leïti. The night was fire.
With this new addition, Nude Project now counts 13 physical stores worldwide. That number alone tells you how big this brand and this concept is becoming. Watching Bruno and Alex — the two founders — move through the space, you feel the community they've built. Nude brings people together, and this store is another room in that house.
For all the Nude Project lovers out there: a new art gallery and store has opened for your enjoyment, where streetwear fashion and art genuinely meet. You'll find it at Carrer dels Boters, 6, Ciutat Vella, 08002 Barcelona.
And the only real question left — what's next for Nude Project?